Overview

Courses

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SPECIALIZATIONS
  • Marketing Management
    Fall Semester
    IBA 555
    Global Market Management
    MKT 530
    Advanced Marketing Analysis
    MKT 595
    Client-based Marketing Project A

    Two additional 3 credit hour courses with advisor's approval.

    Spring Semester
    MKT 596
    Client-based Marketing Project B: Capstone Experience in Marketing

    Four additional 3 hour courses with advisors approval

  • Professional Sales
    Fall Semester
    IBA 555
    Global Market Management
    MKT 530
    Advanced Marketing Analysis
    MKT 537
    Professional Sales
    MKT 595
    Client-based Marketing Project A

    One additional 3 credit hour 500 level course with advisor's approval.

    Spring Semester
    MKT 596
    Client-based Marketing Project B: Capstone Experience in Marketing
    MKT 437
    Advanced Selling
    MKT 591
    Independent Study
    MKT 439
    Key Account Management

    One additional 3 credit hour 500 level course with advisor's approval

  • Marketing Analytics
    Special Requirements

    Students interested in the Marketing Analytics Specialization must score 580 or higher on the GMAT (308 GRE) and have made at least a B in college calculus. Students choosing the Marketing Analytics concentration should apply for summer acceptance to take ST 560 (available online).

    Fall Semester
    IBA 555
    Global Market Management
    MKT 530
    Advanced Marketing Analysis
    ST 521
    Statistical Data Management
    ST 531
    Knowledge Discovery & Data Mining I

    One additional 3 credit hour class in Marketing or International Business

    Spring Semester
    ST 532
    Advanced Data Mining II
    MKT 596
    Capstone Experience in Marketing

    Three additional 3 credit hour courses in Marketing or International Business.

  • Digital and Social Media Marketing
    Fall Semester
    IBA 555
    Global Market Management
    MKT 530
    Advanced Marketing Analytics
    MKT 595
    Client-based Marketing Project A
    MKT 540
    Introduction to Digital and Social Media Marketing

    One additional 3 credit hour course with advisor's approval.

    Spring Semester
    MKT 596
    Client-based Marketing Project B: Capstone Experience in Marketing
    MKT 542
    Digital and Social Media Analytics
    MKT 543
    Advanced Digital and Social Media Marketing Projects

    Two additional 3 credit hour courses with advisor's approval.

Contacts
Program Coordinator
Dr. Arthur Allaway
169 Alston Hall
Box 870225
Contact
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