Overview
Courses
SPECIALIZATIONS
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Marketing ManagementFall SemesterIBA 555Global Market ManagementMKT 530Advanced Marketing AnalysisMKT 592AClient-based Marketing Project AMKT 597Introduction to Project ManagementST 550Statistical Methods in Research ISpring SemesterMKT 581Capstone Experience in MarketingMKT 592BClient-based Marketing Project BThree optional classes from the following:MKT 531Services MarketingMKT 510New Product DevelopmentMKT 522Strategic Logistics ManagementMKT 591Professional Sales
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Professional SalesFall SemesterIBA 555Global Market ManagementMKT 530Advanced Marketing AnalysisMKT 592AClient-based Marketing Project AMKT 337Introduction to Professional Sales*MKT 522Strategic Logistics Management
*If taken as an undergraduate, substitute Project Management.
Spring SemesterMKT 581Capstone Experience in MarketingMKT 592BClient-based Marketing Project BMKT 538Sales ManagementMKT 522Strategic Logistics ManagementOne optional class from the following:MKT 531Services MarketingMKT 510New Product Development -
Marketing Analytics
Students choosing the Marketing Analytics concentration should apply for summer acceptance to take ST 560 (available online.)
Fall SemesterIBA 555Global Market ManagementMKT 530Advanced Marketing AnalysisST 521Statistical Data ManagementST 531Knowledge Discovery & Data Mining ISpring SemesterST 522Advanced Statistical Data ManagementST 532Advanced Data Mining IIMKT 581Capstone Experience in MarketingMKT 592BClient-based Marketing Project BOne optional class in Marketing or StatisticsCourses with MKT or ST designation.