Marketing

Allaway, Arthur, Deriving and Exploring Behavior Segments within a Retail Loyalty Card Program, European Journal of Marketing
Allaway, Arthur, Estimating Different Lag Effects of Multiple Media, Journal of Advertising
Allaway, Arthur, Hispanic Consumers, Store Loyalty and Brand Preference, Journal of Targeting, Measurement and Analysis for Marketing
Allaway, Arthur, Modeling Market Adoption of a Retail Innovation over Time and Sapce, The Business Review, Cambridge
Allaway, Arthur, Spatial Diffusion of a New Loyalty Program through a Retail Market, Journal of Retailing
Allaway, Arthur, Speeding Consumer Adoption of Self-service Technology Innovations, Journal of Services Marketing
Allaway, Arthur, The Impact of Differential Lag Effects on the Allocation of Advertising Budgets across Media, Journal of Advertising Research
Beatty, Sharon E., Sijun Wang, and David L. Mothersbaugh (forthcoming), “The Role of Congruity on Website Attitude Formation,” Journal of Business Research.
Beatty, Sharon E., Jingyun Zhang, and Gianfranco Walsh (forthcoming), “Review & Future Directions of Cross-Cultural Services Research,” Journal of Business Research.
Beatty, Sharon E., Sijun Wang, Betsy B. Holloway, and William W. Hill, 2007, “Adolescent Influence in Family Purchase Decisions: An Update & Cross-National Extension,” Journal of Business Research, Vol. 60 No. 11, 1117-1124.
Beatty, Sharon E., Michael A. Jones, Kristy E. Reynolds, and David L. Mothersbaugh, 2007, “The Positive & Negative Effects of Switching Costs on Relational Outcomes,” Journal of Service Research, Vol.9 No. 4, May, 335-355 (received 2007 Best Paper Finalist award).
Beatty, Sharon E., and Gianfranco Walsh, 2007, “Customer-Based Corporate Reputation: Scale Development, Validation, & Application,” Journal of the Academy of Marketing Science, Vol. 35 No. 2, March, 127-143.
Beatty, Sharon E., Jason E. Lueg, Nicole Ponder, and Michael L. Capella, 2006, “Teenagers’ Usage of Alternative Shopping Channels: A Consumer Socialization Perspective,” Journal of Retailing, Vol.2, No. 82, 137-153.
Beatty, Sharon E., and Betsy Holloway, 2003, “Service Failures in Online Retailing: A Service Recovery Opportunity,” Journal of Service Research, Vol. 6, No. 1, August, 92-105.
Beatty, Sharon E., Deborah Spake, Beverly K. Brockman, and Tammy Neil Crutchfield, 2003, “Consumer Comfort in Service Relationships: Measurement & Importance,” Journal of Service Research, Vol. 5, No. 4, May, 316-332.
Beatty, Sharon E., Michael Jones, Kristy E. Reynolds, and Seungoog Weun, 2003, “The Product Specific Nature of Impulse Buying Tendency,” Journal of Business Research, Vol. 56, No. 7, July, 505-512. (Also presented at 1999 SMA Seminar on Retailing, Atlanta, Nov. 1999—received Best Paper Award for conference.)
Davis, Lenita, A Taxonomy of Loyalty Patterns in Retail Loyalty Card Program, European Journal of Marketing
Davis, Lenita, Atmospheric Qualities of Online Retailing: A Conceptual Model and Implication, Journal of Business Research
Davis, Lenita, Online Retail Atmospherics: Empirical Tests of a Cue Typology, Psychology and Marketing
Davis, Lenita, The Sociolingustics basis of managing rapport when overcoming buying objections, Journal of Business Communication
Davis, Lenita, WOW-ing The Customers To Win Them Back, Journal of Retailing
Ellinger, Alexander E., David J. Ketchen, G. Tomas L. Hult, Ayse B. Elmadag and Glenn R. Richey 2007, “Market-Orientation, Employee Development Practices, and Performance,” Industrial Marketing Management.
Ellinger, Alexander E., 2007, “Making Supply Chain Management Relevant for Marketing Majors,” Marketing Education Review, Vol. 17, No. 1, 101-106. **Special Issue on Teaching Innovations in Marketing**
Ellinger, Alexander E., Scott B. Keller, and John D. Hansen 2006, “Bridging the Divide between Logistics and Marketing: Facilitating Collaborative Behavior,” Journal of Business Logistics, Vol. 27, No. 2, 1-27.
Ellinger, Alexander E., Scott B. Keller, Daniel F. Lynch, John Ozment, and Roger Calantone 2006, “The Impact of Internal Marketing Efforts in Distribution Service Operations,” Journal of Business Logistics, Vol.27, No.1, 109-137.
Ellinger, Alexander E., Andrea D. Ellinger, and Scott B. Keller 2005, “Supervisory Coaching in a Logistics Context,” International Journal of Physical Distribution and Logistics Management, Vol.33, No.9, 620-637.
Ellinger, Alexander E., Daniel F. Lynch, James K. Andzulis and Ronn E. Smith 2003, “B-to-B E-Commerce: A Content Analytical Assessment of Motor Carrier Web Sites,” Journal of Business Logistics, Vol.24, No.1, 199-220.
Franke, George R., Kristopher J. Preacher, and Edward E. Rigdon, “The Proportional Structural Effects of Formative Indicators,” in press, Journal of Business Research.
Franke, George R., and S. Scott Nadler, “Culture, Economic Development, and National Ethical Attitudes,” in press, Journal of Business Research.
Franke, George R., A. Banu Elmadag, and Alex E. Ellinger, “Antecedents and Consequences of Service Employee Commitment to Service Quality,” in press, Journal of Marketing Theory and Practice.
Franke, George R., Deborah F. Spake, and Carol M. Megehee, “Students’ Views of Ethical Behavior and the Impact of Association,” in press, Marketing Education Review.
Franke, George R., Fear Coping, and Information: A Pilot Study on Motivating a Healthy Response, Health Marketing Quarterly
Franke, George R., Rhetorical Figures in Headings and Their Effect on Text Processing: The Moderating Role of Information Relevance and Text Length, IEEE Transactions on Professional Communication
Franke, George R., Salesperson Adaptive Selling and Customer Orientation: A Meta-Analysis, Journal of Marketing Research
Franke, George R., The Role of Billboards in the U.S. Economy: Perceptions of Billboard Users, Journal of Advertising Research
Morgan, Robert, Advertising Agency Compensation: An Agency Theory Explanation, Journal of Advertising
Morgan, Robert, The Evolution of Managerial Innovations in Distribution: What Prospects for ECR?, International Journal of Retail and Distribution Management
Morgan, Robert, The Moderating Effect of Organizational Cohesiveness in Knowledge Use and New Product Development, Journal of the Academy of Marketing Science
Morgan, Robert, The Role of Existing Knowledge in New Product Innovativeness and Performance, Decision Sciences
Mothersbaugh, David, Combinatory and Separative Effects on Rhetorical Figures on Consumers' Effort and Focus in Ad Processing, Journal of Consumer Research
Mothersbaugh, David, Effects of Typographic Factors in Advertising Based Persuasion: A General Model and Indtial Empirical Tests, Psychology and Marketing
Mothersbaugh, David, Information Content and Consumer Readership of Print Ads: A Comparison of Search and Experience Products, Journal of the Academy of Marketing Science
Mothersbaugh, David, Les effets de la typographie sur la persuasion publicitaire: un modele general et des tests empiriques perliminaries, Recherche et Applications en Marketing
Mothersbaugh, David, Locational Factors and Customer Retention in Services: Differences Across Service Industry, Journal of Services Marketing
Mothersbaugh, David, Rhetorical Figures in Headings and Their Effect on Text Processing: The Moderating Role of Information Relevance and Text Length, IEEE Transactions in Professional Communication
Reynolds, Kristy, A Model for Consumer Devotion: Affective Commitment with Proactive Sustaining Behaviors, Academy of Marketing Science Review
Reynolds, Kristy, Across Product Determinants of Online Auction Success, Journal of Business Research
Reynolds, Kristy, Customer Delight in a Retail Context: Investigating Delightful and Terrible Shopping Experiences, Journal of Business Research
Reynolds, Kristy, Determinants of Internet Auction Success and Closing Proce: An Exploratory Study, Psychology & Marketing
Reynolds, Kristy, Hedonic and Utilitarian Shopping Value: Investigating Differential Effects on Retail Outcomes, Journal of Business Research
Reynolds, Kristy, Hedonic Shopping Motivations, Journal of Retailing
Reynolds, Kristy, Retail Patronage Behavior and Shopper Typologies: A Multi Format, Multi Method Study, Journal of Academy of Marketing Science
Reynolds, Kristy, Search Regret: Antecedents and Consequences, Journal of Retailing
Reynolds, Kristy, The Product Specific Nature of Impulse Buying Tendency , Journal of Business Research
Reynolds, Kristy, The Role of Retailer Interest on Shopping Behavior, Journal of Retailing
Reynolds, Kristy, Traditional Malls versus Factory Outlets: a Comparison of Shopper Typologies, Journal of Business Research
Richey, Glenn, A Multilevel Approach to Retail Management Education: Integrating Customer and Supply Chain Perspectives, Marketing Education Review
Richey, Glenn, A Pragmatic Approach to Quality , Supply Chain Management Review
Richey, Glenn, A Three Hurdle Model of Supply Chain Manager Selection, The Journal of Marketing Channels
Richey, Glenn, An Investigation of Information Systems Use in Export Channel Decisions: Antecedents and Outcomes, The International Journal of Physical Distribution and Logistics Management
Richey, Glenn, Bullying Your Way into the Boardroom,, Journal of Leadership and Organizational Studies
Richey, Glenn, Cascading Negative Market Signals: A Case History, American Business Review
Richey, Glenn, Effects of Task Interdependence on the Relationship Between Helping and Team Performance, Journal of Applied Psychology
Richey, Glenn, Exploration, Exploitation, and Satisfaction in Supply Chain Portfolio Strategy, Journal of Business Logistics
Richey, Glenn, Exploring Technological Collaborations in Retail Partnerships: Technology Driven Logistics Service Quality, Journal of Business Research
Richey, Glenn, Firm Technological Readiness and Complementarity: Capabilities Impacting Logistics Service Competency and Performance, Journal of Business Logistics
Richey, Glenn, Fitting Marketing Strategy to Global Marketing Management Contexts for Strategic Effectiveness, Thunderbird International Business Review
Richey, Glenn, Global Marketing Teams as a Strategic Option for Multinationals, Organizational Dynamics
Richey, Glenn, Global Supply Chain Management: Developing Core Competencies Through the Selection of Globally Competent Managers, The Journal of International Management
Richey, Glenn, Information Support for Reverse Logistics: The Influence of Relationship Commitment, Journal of Business Logistics
Richey, Glenn, International Acquisitions From a Network Perspective and Market Based Competencies, Journal of Business Strategies
Richey, Glenn, Is Collaboration Paying Off for Firms? A Call for a Formalized Approach to Strategic Supply Chain Collaboration, Business Horizons
Richey, Glenn, Monitoring Reverse Logistics Programs: A Roadmap to Sustainable Development in Emerging Markets, Multinational Business Review
Richey, Glenn, One of the Greatest Management Minds of all Time: Peter F. Drucker, Management Decision
Richey, Glenn, Organizational Citizenship Behavior and Performance Evaluations: Exploring the Impact of Task Interdependence, Journal of Applied Psychology
Richey, Glenn, Reverse Logistics: Strategic Program Timing, Journal of Business Logistics
Richey, Glenn, Reverse Logistics: Superior Performance Through Focused Resource Commitments to Information Technology, International Journal of Physical Distribution and Logistics Management
Richey, Glenn, Supply Chain Collaboration, What's Really Happening, International Journal of Logistics Management
Richey, Glenn, Sustaining Superior Marketing Talent: The Role of Corporate Brand Identity, Journal of Brand Management
Richey, Glenn, The Challenge of Reverse Logistics: Electronics Catalog Retailing, The International Journal of Physical Distribution and Logistics Management
Richey, Glenn, The Influence of Trust and Commitment on Reverse Logistics Performance, The International Journal of Logistics Management
Richey, Glenn, The Role of Customer Service Support in Trade Promotion Decisions, The International Journal of Logistics Management
Richey, Glenn, The Role of Resource Commitment and Innovation in Reverse Logistics Performance, International Journal of Physical Distribution and Logistics Management
Richey, Glenn, The Role of Resource Committment and Innovation in Reverse Logistics Performance, International Journal of Physical Distribution and Logistics Management